And just trying to see what Structure Data/schema.org means for someone like me, a WB-user, and I have questions:
1) When we're talking about defining content on pages--we're just talking about defining images, text, and videos, correct? Or, does it also mean defining things like what we call "Layers" (the object), in WB, or defining buttons that are on pages that may not exactly be a .JPG/.PNG./.GIF/.SVG file, or just, whatever other WB-object we available to us in our WB-workspace?
2) Or, is it that we're talking about marking up what an entire PAGE is. Like for instances, if my website was "Tom's Pet Grooming", do I just sit there and somehow modify the homepage index.php file, and specifically that it is, for example a "Thing >> Place >> LocalBusiness"? Or do I just put one of those "Structured Data" objects within our WB-workspace and fill out those fields on it, like, "Organization" and all of the fields that come with that. Or is it literally object-by-object level that one defines every WB-object on a page?
3) I'm seeing that, here within WB, I know we have the "Structured Data" Object in our work-space. So, does that mean that in place of every text-box object we may have on a WB-created site that references the various parameters offered within these choices we have in our Structured Data object--"Event", "Music Album", "Music Playlist", "New Article", "Organization", "Person", "Product", "Recipe", "Restaurant", "Review", "Software Application", "Video Object", one should delete out that text-box object, and input this "Structured Data" object, fill out all of the fields for it, and put it in the page? Or, is what we're talking about that you literally right-click on every image object or every text-object and click the option that says, "Object HTML", and then put some of these things like, for example, pulled from the website:
Code: Select all
<div itemscope itemtype ="http://schema.org/Movie"> <h1 itemprop="name">Avatar</h1> <span>Director: <span itemprop="director">James Cameron</span> (born August 16, 1954)</span> <span itemprop="genre">Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a> </div>
What I'm trying to figure out is if sitting there and defining every single WB-object on a website built in WB--that is modifying every object within a project--is something that will juice-up a site's overall SEO ranking? Or, is it worth it just to have at least one marked-up object on every page of a project, just so that Google sees that Structured Data/schema.org is being used, and that, in and of itself, juices-up the SEO ranking.
Just trying to understand and wrapped my head around this and understand what it means for someone like myself who knows and loves WB.